A few weeks back CONVERSE officially launched their MADE BY YOU campaign.
The idea behind this campaign? Share the story MADE BY YOU in your favourite pair of Chuck Taylors.
Who you are? What they’ve seen? Where they’ve been? When it happened? Simple.
Converse invited me along with a few other kids to come and play and share MY story behind my favourite pair of Chuck Taylors. We sat down for a rad dinner, watched the above video sharing the story Converse is bringing out. And we got to have our favourite pairs of Converse photographed with our stories.
Have a look here → menu. starter. meal 1. meal 2. dessert. the end of the night.
Converse is expanding their MADE BY YOU campaign.
Over the next 2 weekends, YOU have the chance to share your story about how your favourite pair of Chuck Taylors were made. Jhb, get to Braamfontein & Maboneng, find the Converse truck and share your story.
“We’re celebrating the ‘Made by you’ campaign over the next two weekends in Braamfontein at Neighbourgoods Market and Maboneng. Your Chucks are your self-portrait. They are your work of art. They are made by you.
We are inviting everyone to get their Chucks photographed at our mobile portrait studio. Every person will get a print-out of their Chucks to keep.
(All photographed Chucks could potentially be used for future marketing campaigns)”
This is my pair, Made By Me with Converse.
So do come join us, show us your Chuck Taylors. Made By You.